
Golden Eagle Syrup was first produced in a small frame building behind the Patterson's home. |

Mr. Victor Patterson, Sr. and Mrs. Lucy Patterson
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First Golden Eagle Syrup can label, 1928 |
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| Early Golden Eagle Containers |
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Manufacturing operations moved into this plant in downtown Fayette, Alabama, in 1944.
This historic building remains the home of Golden Eagle Syrup manufacturing today. |
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Mr. Patterson realized the value of advertising to the success of his syrup-making business. He selected radio stations, newspapers and magazines throughout the state to help promote Golden Eagle. Popular disc jockey Joe Rumore of WVOK in Birmingham began advertising Golden Eagle Syrup in 1948, with a series of jingles and voiceover spots; these continued for several decades. As a result of this long-term ad campaign, a generation of listeners will forever associate Mr. Rumore with Golden Eagle Syrup.
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| Golden Eagle Syrup Production during the 1960's |
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| Golden Eagle Advertising, 1968
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| In 1972, Golden Eagle Syrup won two gold medals at the California State Exposition and Fair. The medals were awarded based on taste tests and a consumer preference rating of 97 percent.
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| Mr. Victor Patterson, Sr. died in 1960 and Mrs. Lucy Patterson ran the company until her death in 1972. Golden Eagle continued to thrive under the direction of the Patterson's children, Mr. Victor Patterson, Jr. and Mrs. Jeanie Patterson Newell, and son-in-law Mr. Herbert Newell, until 1986. |
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In 1986, due to the ill health of Victor Patterson, Jr., Golden Eagle was reluctantly sold to Mr. John Graves and Judge Clatus Junkin. In 2002, the company was purchased by Trent and Teresa Mobley and Vic and Jennifer Herren. Golden Eagle is once again a family business with a strong commitment toward continuing the traditions and values established by the Pattersons.
Golden Eagle Syrup "The Pride of Alabama" |
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